Shopping

Even the most seasoned shopper will find shopping in Santa Cruz County a truly one-of-a-kind experience. From quaint shops in Downtown Santa Cruz to specialty shops in Capitola Village and the Capitola Mall beyond town, to antique shopping in Soquel Village and Aptos, to unique items on the Santa Cruz Municipal Wharf and in Pleasure Point, distinctive items are waiting to be discovered. Surf shops feature the products of local wetsuit entrepreneur Jack O'Neill, and colorful boutiques offer handcrafted jewelry, ceramics and glassware from local artisans. The county's many museum and state park gift shops and art galleries offer fascinating mementos in every price range. Santa Cruz County provides an extraordinary shopping experience for every taste and budget.